AtenasPay — E-commerce Coaching
E-commerce consulting & coaching

Start your online store with a coach beside you.

AtenasPay teaches beginners how to plan, build and grow their first e-commerce business — from choosing a product to running your first ads — through structured courses, live group coaching and one-on-one mentorship.

  • Product research
  • Store setup
  • Suppliers & fulfillment
  • Paid ads
  • Customer service
  • Operations & finances
7-day money-back guarantee Cancel subscriptions anytime Education, not a get-rich-quick scheme
Who it's for

Built for people starting from zero.

You don't need a business background. You need a clear plan, honest feedback and someone to ask when you get stuck.

Complete beginners

You're curious about e-commerce but don't know where to start, what to sell, or which tools to use.

Side-project builders

You have a job and want to build an online store on evenings and weekends, step by step, without wasting money.

Small businesses going online

You already sell offline and want to open a professional online channel with the right foundations.

Programs & pricing

Choose how much guidance you want.

Every program is backed by our 7-day money-back guarantee. Prices are in US dollars; applicable taxes are shown at checkout.

Launchpad

Self-paced course

$197one-time

Learn the full process at your own pace.

  • 8 recorded modules, 40+ lessons
  • Store-setup templates & checklists
  • Student community access
  • 12 months of access, including updates
Enroll in Launchpad

1:1 Mentorship

12-week private coaching

$2,497one-time

A plan built around your product and goals.

  • Everything in Accelerator
  • 6 private 60-minute video sessions
  • Custom launch plan & milestones
  • Direct message support on business days
Request mentorship

Want ongoing support after your program? AtenasPay Circle — monthly community membership with a live Q&A call each month.

$29/month · cancel anytime

How it works

A clear path from idea to open store.

Book a free call

A 20-minute conversation to understand where you are and recommend the right program — or tell you if none is a fit.

Get instant access

After enrolling you receive login details by email, usually within minutes, and your onboarding checklist.

Build with coaching

Follow the modules, bring questions to live calls, and get feedback on your product, store and ads.

Launch & improve

Open your store, read your first numbers and learn how to iterate on what you see.

Curriculum

What you'll learn.

Eight modules that follow the order you'll actually build a business in. Each one ends with a practical task you complete for your own store.

See it applied in a store

01E-commerce foundations
Business models (own brand, dropshipping, print-on-demand, wholesale), what to expect financially, and setting up your legal and banking basics.
02Finding and validating a product
Market research, demand signals, margins and unit economics, and testing an idea before you invest in stock.
03Suppliers, fulfillment & shipping
Finding and vetting suppliers, ordering samples, shipping options and setting realistic delivery times.
04Building your store
Choosing a platform, theme and structure, writing product pages that convert, and the trust elements every store needs:
  • Clear shipping, returns and privacy policies
  • Contact information and business details
  • Secure checkout and payment options
05Branding & content
Naming, visual identity, product photography on a budget and content that builds trust.
06Paid advertising
Structuring your first campaigns, creative testing, budgets, tracking and reading results without guessing.
07Customer service & retention
Handling questions, returns and complaints well, email marketing and turning buyers into repeat customers.
08Operations & growth
Bookkeeping basics, taxes awareness, cash flow, simple automations and when to hire help.
Example store

Oliva & Co. — a store built step by step.

This is the demonstration store we build together during the program. Click around, add items to the cart, and switch on coaching notes to see what each part teaches.

Free shipping on orders over $75 · Demonstration store — products are not for sale
Module 4 · HeaderLogo, simple menu and an always-visible cart. Visitors should never wonder where they are or how to buy.

Slow mornings,
Mediterranean style.

Olive-wood boards, hand-painted ceramics and small-batch oils — chosen for homes that like to linger.

Shop the collection
Module 4 · Product cardsOne clear photo, name, a short benefit, price and a single action. Badges only when they're true.
Ships in 1–2 business days
Tracked delivery
30-day returns
Simple, clear policy
Secure checkout
Encrypted payments
Real human support
Reply within 24h
Module 7 · Trust signalsShipping, returns, security and support — stated plainly and backed by real written policies.

Oliva & Co. is a fictional brand created by AtenasPay for teaching. Products, prices and policies shown inside the example store are illustrative only and nothing can be purchased.

About AtenasPay

Practical e-commerce education, taught honestly.

AtenasPay, LLC is a Delaware company founded in 2024 to help people take their first steps in online retail. We focus on the fundamentals that actually decide whether a store survives: a product people want, sound unit economics, a trustworthy storefront and disciplined marketing.

Realistic expectations

We never promise income. E-commerce is a real business with real risk, and we teach it that way.

Do it, don't just watch it

Every module ends with a task for your own store, and coaching is built around reviewing that work.

Clear terms

Simple pricing, a 7-day money-back guarantee and subscriptions you can cancel in one email.

Legal name
AtenasPay, LLC
Entity type
Delaware limited liability company
Incorporated
June 3, 2024
Delaware file number
3822759
EIN
30-1413667
Representative
Joao Pedro Braziellas
Registered address
1111B S Governors Ave STE 20735
Dover, DE 19904, United States
FAQ

Questions, answered.

Do I need experience or a business already?
No. The programs start from the very beginning. If you already run a store, the Accelerator and 1:1 Mentorship let you focus on your specific situation.
Do you guarantee I will make money?
No. We provide education and coaching. Results depend on your effort, budget, product, market and many factors outside our control. Please read our Earnings Disclaimer.
How much money do I need to start a store?
Beyond the program fee, expect costs for an e-commerce platform subscription, product samples or stock, and advertising. Module 1 helps you build a realistic budget before you spend anything.
How do I get access after paying?
You receive an email with your login details, usually within minutes and always within 24 hours. Live sessions are scheduled by email within 2 business days. See our Delivery Policy.
What is your refund policy?
Every purchase has a 7-day money-back guarantee — email us within 7 days of purchase for a full refund, no questions asked. Full details in our Refund Policy.
How do I cancel my membership?
Email atenaspay@gmail.com with the subject "Cancel Subscription". You keep access until the end of the period already paid and won't be charged again. See our Cancellation Policy.
Are sessions in English?
Programs are offered in English and Portuguese. Tell us your preference when you book your call.
Contact

Book a free call or ask us anything.

We reply within 2 business days.

atenaspay@gmail.comSales, support, refunds & cancellations +1 (213) 816-9284Business days
1111B S Governors Ave STE 20735Dover, DE 19904, United States

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